Oud (in Arabic, Oudh) is valued strongly for its warm sweetness mixed with woody and balsamic notes. It’s an aromatic and complex scent whose aura is noticed from afar. Ideal for social gatherings and get-togethers. Sourced from Karnataka, this masala blend honours the ancient trade-route tradition of Agarwood.

Curator’s Ritual

I don’t light Oudh casually; I light it as a Transition into Power. I reserve this for the moments when I need to shed an ‘obey’ mindset and step into a creator or leader role. It is a scent that proclaims old wealth.

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